Pourquoi les utilisateurs Foursquare cachent-ils leurs check-in?
Ne hais pas les joueurs, hais le jeu” (“Je veux être le maire des locaux de ma boîte donc je check off the grid pour que mon rival ne le sache pas :) ”)
Cette tactique pour l’obtention de “mayorship” était la surprise pour beaucoup d’OTG, puisqu’ils comptent dans la course aux maires. Ce n’était pas du tout apparu dans mes discussions avant le sondage, mais pas mal de sondés citèrent cette raison. En fait 60% des sondés ont avoué que les points/maire était une motivation dans l’utilisation de l’OTG. | source : fr.techcrunch.com
Recommandé parPhilippe Martin le 31/08/10 14:26 | permalien
Le marketing des destinations à l’ère des données ouvertes
Des apps à la pelle, mais pour quoi faire ?
Si l’on pouvait douter d’autant de moyens dépensés à nourrir les SIT, ce n’est plus le cas si l’on considère l’engouement associé aux applications mobiles. Il est tel, et suffisamment appuyé par des études définitives, que je vais vous épargner d’en faire des tonnes.
Ce qui est par contre certain, c’est que l’on assiste à la production de profusions d’applications clones, selon la conviction que le consommateur est inévitablement demandeur du guide touristique de la destination et que c’est de la responsabilité du management de la destination de le faire. En conséquence de quoi, les destinations dépensent de l’argent à développer des applications et à les promouvoir. Extension du domaine des plateformes me direz-vous. En effet, avec l’avantage que soit le contenu est parfaitement froid, soit il sort du SIT et qu’on peut même se dire qu’on fait une bonne affaire à valoriser cette montagne de données qui coûte si cher. | source : www.groupereflect.net
Recommandé parPhilippe Martin le 31/08/10 14:13 | permalien
ONS says 9.2 million Brits have never been online
Other statistics highlighted by the ONS included the fact that 30.1 million people (60% of the population) said they used the Internet every day. Mobile Internet usage had also increased, predictably, with 45% accessing the web on the move, up from 40% in 2009. 2.7 million had used wireless hotspots, up from 0.7 million in 2007. | source : www.techwatch.co.uk
Recommandé parPaul Bradshaw le 28/08/10 12:52 | permalien
App Inventor (Beta)
n July, Google announced the launch of the Android App Inventor. App Inventor uses building blocks, of sorts, to help you design your own Android applications. Like Scratch, the App Inventor has roots at MIT, as the project was led by Professor Harold Abelson, quoted in a New York Times interview as saying that the goal of the App Inventor "is to enable people to become creators, not just consumers, in this mobile world."
App Inventor is still in closed beta, but it was mentioned in our survey of teachers' most anticipated back-to-school tech tools. If you're interested in App Inventor, the Google Group is very active. | source : www.google.com
Recommandé parVincent Truffy le 20/08/10 10:46 | permalien
NYT begins marketing mobile content platform to other publications | Media | guardian.co.uk
In setting up Press Engine, the NYTCo is promising its partners control over all advertising and subscription revenue related to the apps they create through the platform. Press Engine clients will only have to pay the NYTCo a a one-time license fee and monthly maintenance. They will also have the ability to opt in or out of future upgrades. Release | source : www.guardian.co.uk
Recommandé parPaul Bradshaw le 05/08/10 12:22 | permalien
Bravo! Foursquare Snags a TV Partnership
Foursquare’s new frontier isn’t just newspapers, but media companies as a whole. Case in point: Bravo and Foursquare have entered into a must-see TV relationship integrating show personalities and their city tips, as well as a Bravo badges, into the game experience. | source : mashable.com
Recommandé parmaelis le 23/07/10 11:40 | permalien
MediaShift Idea Lab . Mobile Voices and the Ethical Responsibilities of Citizen Journalism Training | PBS
Vozmob.net | source : www.pbs.org
Recommandé parFrancis Pisani le 15/07/10 20:18 | permalien
Foursquare Means Businesses: Have you checked-in yet?
n a recent post by Marshall Kirkpatrick for ReadWriteWeb, he reviewed the top reasons why people check in to location networks. To summarize:
- Finding people
- Chance meetups
- Badges/Points/Gifts
- Special offers and coupons
- Local tips/discovery
- People tracking
- Personal history/Diary
I would add one more. Whether it’s said or simply a subconscious act, it is the essence of social networking universally. People check in as a form of social currency and the resulting capital and the value we place on it is different network by network. As such, it governs how we interact with objects and one another and also defines our net worth based on how we earn, spend, lose, and build capital. | source : www.briansolis.com
Recommandé parPhilippe Martin le 12/07/10 14:59 | permalien
Mobile Journalism - The Journalist's Toolbox
This is a collection of mobile resources from Mike Reilley and the Poynter Institute's Regina McCombs, Dave Stanton and Damon Kiesow, as well as many others. A list of mobile reporting tools appears at the end of this page. Most apps are tailored to the iPhone but have versions available for many other smart phones, too. | source : www.journaliststoolbox.org
Recommandé parPaul Bradshaw le 08/07/10 07:43 | permalien