This has lead to an avalanche of "virtual assistants," "ghost bloggers," "ghost tweeters" and so forth, ready and willing to take over and provide specific and targeted content. This kind of content, however, does not always go though any sort of editorial process, including basic copy editing. It is usually produced, vetted and edited by the same person who is creating it. Enter Demand Media's content production model, which takes pieces produced by, in some cases, freelance journalists, runs it through its algorithm to "optimize it," then sends it off for copy editing and publication. | source : www.poynter.org
Recommandé parPaul Bradshaw le 12/01/10 14:33
